Find out how we can improve the accuracy of demand forecasts: hear the very interesting presentation Steve Bell gave at PMRC 2022!
Click on the picture below to watch the full video of our presentation titled: Do you believe what I say or what I do? The relentless pursuit of accurate demand forecasts.
Do you want to have access to the PDF presentation? You just have to fill in this form!
- See from the illustrative example of a recent 2022 demand study how various methods compare:
- the global allocation methods (“What I say”), including example with conjoint and product attribute variations.
- the patient scenarios method (“What I do”)
- See how methods work and how the data are analyzed
- Find out the advantages of patient scenarios if you are looking for reliability, precision and insights.
- Discover how a market simulator work, taking into consideration attributes from HCPs, patients and new product.
- click to get the pdf version.