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Find out what bats, NFTs and the British Royal family have to do with healthcare market research. Hear our fun and informative presentation that Steve and Karen gave about our exclusive new approach to segmentation. 

Click on the picture below to watch the full video of our presentation titled: Evolving Beyond Patient Personas: Getting Real with Patient Archetypes.

Do you want to know more? Discover and get even more real with our companion document: Fill in the form to get access to this extra documentation! 👉

getting real with patient archetypes Intellus

This document will drive you deeper in the technical aspects of getting real with patient archetypes. You will find here an actual example taken from a real-world patient chart study including 734 dementia patients:

  • Discover how to identify patient archetypes,
  • Compare to other methods applied, like the more traditional persona approach,
  • Discover optimal algorithms,
  • Read experiences and applications from real-world data.