AplusA conducted a  study in 2018 in order to gain insights on how doctors were adopting to the new technologies available to them. 150 GPs in the UK and 194 GPs in France took part in this study. 

This presentation deep-dives on the three GP personas based on the findings of this study:

• The Low Users: the slow adopters

• The Followers: interested in but not proactive users of new technology

• The High-Frequency Users: the early adopters