Healthcare marketing and market research teams are working in an increasingly global and competitive context.
![Mockup Ebook AplusA MM 2019 EN Mockup Ebook AplusA MM 2019 EN](https://info.aplusaresearch.com/hs-fs/hubfs/Inbound%20campaigns/KPI%20Trackers/Mockup%20Ebook%20AplusA%20MM%202019%20EN.png?width=200&height=283&name=Mockup%20Ebook%20AplusA%20MM%202019%20EN.png)
Faced with the need to demonstrate return on commercial investments, they must quickly and accurately assess whether the marketing performance of their product is in line with set objectives.
Putting a relevant and agile performance tracker in place is key to evaluating the impact of a new marketing campaign in order to be able to adjust the strategy if necessary.
Download our free eBook for insights on the following topics:
- Aligning stakeholder objectives
- Organising a successful RFP
- writing a winning brief
- Selecting a market research agency