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Price: 6000€

Results from this qualitative study conducted in July 2020 are available. A follow-up survey is currently being developped.

Gain a competitive edge in the COVID-19 market with an in-depth understanding of adult patients who have either returned to health after fighting off coronavirus or who are still recovering from coronavirus.

This syndicated qualitative study conducted across the US, EU5, S. Korea and China illustrates the experiences of COVID-19 patients and features:

  • First-hand, unguarded insights into COVID-19 patient journeys to “hell and back”
  • In-depth qualitative analysis of patient journeys - from initial symptoms to finding the road to recovery
The qualitative insights from the study will enable you to:
  • Identify touch-points to be leveraged in campaign materials
  • Collate language to develop campaigns that resonate with patients and healthcare professionals
  • Support brand planning at any stage
  • Provide insights into the development of a compound or service
  • Improve positioning
  • Support brand planning at any stage
  • Tailor the emotional component by types of patients
  • Be at the forefront of marketing roadmap design
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