Using a case study with patients with DLBCL, this presentation was prepared by our Qualitative Director Hannele Duval and presented at the Pharma Market Research Conference in Basel in October 2019. The presentation gives insights on:
Potential of social media listening technology in providing added value to market research
Social media listening to enhance classic qualitative methodologies
Weighting the importance of emotional, behavioural and clinical dimensions in the DLBCL patient journey
Fill in the form to access the presentation in full, as presented at Basel, October 2019.