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APLUSALIVE™: live webinars sharing insights and perspectives on healthcare markets, by APLUSA.


APLUSALIVE™ webinars present exclusive insights from recent research conducted at APLUSA, enriched with live discussions with experts, to help you understand the impact of current challenges on the healthcare market of today and tomorrow.

HubSpot Video

Webinar on Wednesday, February 2, 2022 at 9:30 AM (45 minutes)

The health of the French in the COVID era
Between pride and mistrust
7 paradoxes



Do you work in a pharmaceutical laboratory, a health-related organization (insurance, mutual insurance company, public entity), a cosmetics company, a wellness products or services company, a food company?

Are you curious about the trends and moods of your customers in France?

The health crisis is changing the French people's vision of health in a lasting way. Everything is changing: their prevention practices, their view of healthcare professionals, their motivations, their sources of influence, their references... In the end, a new and often paradoxical vision is emerging in society.

Thanks to this webinar, discover the Observatoire des Français - Volet Santé 2022 conducted with 2,200 French people by Sociovision and APLUSA.

We shed light on the ambivalent relationship - between pride and mistrust - that the French people have with their own health and the actors of the healthcare system. Lise Brunet (Sociovision Consulting Director), Rémy Oudghiri (Sociovision Managing Director), Nadège Meillier (APLUSA Consumer Healthcare Director) and Rose-Marie Carneiro (APLUSA Patient View Director) present seven paradoxes that emerge from the Observatoire des Français - Santé 2022.

The Health 2022 section of the French Observatory covers various health-related themes (practices, perception of professionals, search for alternatives, etc.) and analyzes the weight of social classes, socio-cultural backgrounds and different generations in the way they approach health (sources of influence, relationship with expertise, etc.).

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What is the impact of the COVID-19 crisis on HCPs digital behaviors?

What is the impact of the COVID-19 crisis on HCPs digital behaviors?


A new digital look at our study "COVID-19 Impact on Post-Lockdown Medical Practice." This APLUSA syndicated study  was conducted in December 2020 among 100 general practitioners, 185 office-based specialists, and 280 hospital specialists .

In parallel, APLUSA has been developing a new syndicated offering called "HCPs meet the Digital switch". With the aim to provide an understanding of how physicians can be segmented with regards to their digital practices, and what this would mean in terms of services and solutions to offer them. Do not hesitate to contact us to plan a time for discussion around your own questions, in order to verify that they are well integrated into the design of the study.

You can download the PDF of the webinar that was presented and access the replay link on the first page of this document.

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In 2021, how can the French population still play their part in managing their own health and well-being?


HubSpot Video


To answer this question, here are the topics that were discussed during this webinar:

Since March 2020, 60 million French people have discovered that they are epidemiologists, infectious diseases specialists, emergency physicians...

During this time, doctors have occupied the media stage, publically exposing their contradictions.

What will remain of this historic moment in the health practices of the French population? Will the relationship between patients and doctors be weakened or strengthened?

In the post-COVID society, will the French population still be actors of their own health?

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Read on

DoctoLIVE by AplusA


A new opportunity to get answers to your questions directly from actual practioners, all organized by APLUSA.

Who we are AplusA

APLUSA | Who we are

APLUSA (with US affiliate AplusA Bell Falla) is one of the world’s leading independent market research companies dedicated to healthcare.

AplusA augmented insights

Augmented Insights by APLUSA

APLUSA’s longstanding expertise in market research through global, real-world data collection is enhanced by a growing range of augmented insights solutions.


Interested in discovering results from previous waves of one of our syndicated studies, or getting on board for the next one?
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